Rencontres familles monoparentales

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Rencontres familles monoparentales

Directed team responsible for web site and web application design, user experience, eCommerce, and all related content and digital marketing streams. Oversaw the design and development of a large product recall web presence, fed by a complex data set, to ease customer support and enable customers to quickly find affected products and request replacements.

Rencontres familles monoparentales

Directly managed five associates and multiple contractors. Simplified customer paths to find what they were looking for with continuous improvements to the Autonomy and Solr-based search engines.

Improved customer engagement with web design and tools via a customer research panel for usability studies that enhanced website navigation, tools, and content. Optimized organic and paid search engine results via Google and Bing.

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Managed SEM campaigns in all regions, including inventory and metrics reviews for continuous optimization. Continuous improvements to advertising, landing pages, and content to improve results. Trained and empowered regional personnel to maintain and create new content to help achieve their business objectives.

Collaborated with IT to develop key systems and ensure regular upgrades of the BD Biosciences website, deployment of the Autonomy search engine, and delivery of specialized tools such as the Panel Designer.

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Collaborated with outside firm to develop site design, content structures, and product taxonomies. Was a key contributor to the vision for website functionality such as search tools, social media and community, leveraging internal and customer input and competitive analysis.

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Developed the first Twitter account for the business, working collaboratively with corporate communications and regulatory leads. Evaluated competitive strategies and successes with social marketing. Worked with external design agencies to develop tools and leading web designs that help customers find products in the context of their areas of experimentation.

Won the Web Excellence award from the Web marketing association. Developed numerous user interface designs for web and eCommerce applications integrating customer input and working closely with the technology teams to enable product development.

Designed and documented a visual system for print collateral, including standards and templates. Participated in corporate team to direct visual systems for BD globally, including print collateral, advertisements, branding, and trade show visuals.

Integrated the content from four separate business units into one navigable structure for the BD Biosciences website. Skills partnersuche abensberg apps para conocer personas General: Graphic design, usability testing, web development, people management, project management, cross-cultural communication.Parent Solo est le site d’informations et de services aux familles monoparentales et familles recomposées: mamans seules, mais aussi papas seuls, parents veufs, beaux-parents (nouvelles compagnes ou nouveaux compagnons de parents solos).

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